Portfolio Management
Active Management for Investors Seeking More Than Market Returns
The Authentic Core Portfolio Model is designed for Canadian families, professionals, business owners, and retirees who seek professional portfolio management that is genuinely active, risk-aware, and aligned with long-term wealth preservation and growth.
A Different Approach
We invest with purpose, not benchmarks. The objective is not to mimic an equity index, a balanced fund, or conventional asset allocation model.
At Authentic, successful investing is about actively managing portfolios to compound client wealth over time while also managing downside risk and preserving purchasing power.
Our Long Term Objective
The Authentic Core Portfolio Model is built around a long-term return objective of approximately 6% net of fees, while experiencing less risk than a fully invested equity portfolio.
Credibility Statement
"The Authentic Core Portfolio Model is managed continuously since its inception in 2017 by former institutional investment executive, Duncan Webster. He has extensive international experience overseeing billions in assets."
Active Management Where It Matters
We strongly believe that investors paying for professional portfolio management should expect meaningful differentiation. Passive investing is now widely accessible and inexpensive.
Authentic Asset Management's active approach is designed with flexibility to adjust as risks and opportunities change.
Dynamic Equity Allocation
Strategic Cash Component
Geographic Allocation
Sector Positioning
Individual Security Selection
Target Return Approach
At Authentic, our role is not simply to remain fully invested at all times. We seek to allocated capital where prospective returns justify the risks being assumed.
When opportunities are attractive, we are prepared to invest rather fully.
When risks appear elevated, we are willing to become more defensive.
What We Are Trying To Accomplish
Investors choose Authentic Asset Management because portfolio construction begins with the investor's objectives rather than with traditional asset class allocations.
The Authentic Core Portfolio Model seeks to balance three important objectives:
Wealth Preservation
Protecting purchasing power and reducing the impact of major market drawdowns.
Long-Term Compounding
Building wealth steadily over time through disciplined investment decisions.
Risk Management
Actively managing equity exposure and portfolio positioning as opportunities and risks evolve.
For most families, the challenge is not maximizing returns at any cost. It is achieving sufficient returns to support real-life financial objectives while avoiding losses that may permanently impair a plan.
What It Is Not

The Authentic Core Portfolio Model is intentionally not designed as:
- A passive index substitute
- A static buy-and-hold equity portfolio
- A closet-index strategy
- A portfolio constrained by benchmark weights
We deviate meaningfully from market indices in seeking to improve prospective risk-adjusted returns.
What It Is

The Authentic Core Portfolio Model typically has the following portfolio characteristics:
- 10-30 carefully selected international equities
- Variable equity and cash allocations
- Global diversification across countries and sectors
- Concentrated exposure to our highest-conviction investment ideas
The composition of the portfolio has varied substantially over time.
How We Invest
The Authentic Core Portfolio Model combines top-down economic and market analysis with bottom-up security research. We seek to invest in high-quality businesses and opportunities that offer attractive Growth at a Reasonable Price.
The Authentic Core Portfolio Model draws from the global opportunity set, providing access to a wider range of investment opportunities, unlike many Canadian portfolios that are heavily concentrated in financials, energy, and materials.
Central to the success of the strategy is Active Risk Management and a Total Portfolio Approach. The portfolio is actively adjusted as market conditions and expectations evolve, with the objective of achieving attractive long-term returns while prudently manage downside risk.
Top-Down Analysis
Assessment of economic conditions, market risks, valuations, and long-term investment themes.
Bottom-Up Research
Detailed company analysis focused on business quality, financial strength, competitive advantages, and valuation.
Growth at a Reasonable Price
Stock selection is generally biased toward high-quality businesses capable of sustainable growth without paying excessive valuations.
Global Opportunity Set
Our global approach provides broader opportunity, greater diversification, and potential resilience during periods of market stress.
Active Risk Management
Equity exposure is actively managed to pursue client objectives. Cash is viewed as a strategic portfolio asset rather than as residual liquidity.
Total Portfolio Approach
The objective is to actively steward client portfolios to deliver the total return, not to maintain fixed allocations or benchmark weights.
Structure, Trust, and Alignment
Client assets remain in accounts held directly in the client's name at Interactive Brokers Canada. Clients maintain full visibility and access to their accounts while delegating investment decisions through a discretionary management mandate.
Independent Custody
Transparent Reporting
Direct Client Ownership
Flexible Funding & Withdrawals
Reduced Conflicts
Authentic Asset Management's role is exclusively portfolio management.
Our compensation is not linked to the sale of investment products or securities.
Is The Authentic Core Portfolio Model Right For You?
Our Clients typically:
- Value active management
- Prefer an independent fiduciary relationship
- Seek a balance between growth and risk management
- Have long-term investment horizons
- Want a portfolio that differs meaningfully from conventional balanced funds
If this describes you, we would welcome the opportunity to discuss your current investment approach.
Not Ready To Change Advisors?
Get An Independent Portfolio Check Up
For investors who manage their own portfolios or work with another advisor, we offer a fixed-fee Portfolio Check Up.
Receive an independent second opinion to identify:
- Portfolio strengths
- Hidden risks
- Concentration concerns
- Asset allocation issues
- Opportunities for improvements
The value proposition is unique, based on the extensive experience of Duncan Webster.
FAQ
Is Authentic Asset management Inc. regulated?
Authentic Asset Management, Inc. operates as a Portfolio Manager in the Canadian provinces of Ontario and British Columbia. We meticulously adhere to all relevant laws and regulations, consistently maintaining the utmost standards of business practices and ethical conduct.
How do you keep my money safe?
Your assets are held with Interactive Brokers Canada Inc., a regulated securities broker-dealer, and a member of the Canadian Investment Regulatory Organization (CIRO) and Canadian Investor Protection Fund (CIPF). Authentic Asset Management Inc. solely possesses trading authority over the account, lacking any authorization to withdraw or transfer funds or securities.
What should I know about Interactive Brokers?
Interactive Brokers Canada Inc. is a regulated securities broker-dealer, and a member of the Canadian Investment Regulatory Organization (CIRO) and Canadian Investor Protection Fund (CIPF). The parent company, Interactive Brokers LLC, was found in 1978 in New York, and is listed on NASDAQ Stock exchange (IBKR), operating the largest electronic trading platform in the United States by number of daily average revenue trades. Further information can be found on their website.
What should I know about Canadian Investor Protection Fund (CIPF)?
Canadian Investor Protection Fund (CIPF) provides limited protection for property held by a member firm on behalf of an eligible client, if the member firm becomes insolvent. CIPF serves to shield investors like you in case the investment dealer where you've entrusted your funds or investments faces insolvency.
For an individual holding an account or accounts with a member firm, the limits on CIPF protection are generally as follows:
- $1 million for all general accounts combined (such as cash accounts, margin accounts, TFSAs and FHSAs), plus
- $1 million for all registered retirement accounts combined (such as RRSPs, RRIFs and LIFs), plus
- $1 million for all registered education savings plans (RESPs) combined where the client is the subscriber of the plan.
What will happen to my funds and securities if I close my account with Authentic?
We are committed to delivering services that inspire your continued partnership, yet we acknowledge that sometimes certain circumstances may lead you to discontinue our Portfolio Management Services. If such a situation arises, you have the option to request Interactive Brokers to revoke our trading authorization. Following this, you may opt to utilize the Interactive Brokers platform for self-directed investing or transition to another provider of your choice.
What about the privacy and confidentiality of my information?
We value your privacy and uphold the highest global standards, aligning with PIPEDA and other applicable regulations to safeguard your personal information. While we may be required to retain certain data for a specified period in compliance with regulations, rest assured that we diligently purge such information once it is no longer necessary.