TYPE OF RELATIONSHIP

Are you a Personal Client or faceless volume customer?

The expertise of large traditional financial services companies is in processing large customer volumes of small transactions. If you want to be a faceless volume customer, then demand low cost service provision from these companies.

PRIORITY OF STAKEHOLDER

Does your financial advisor/asset manager have a misaligned business model and reward strategy?

You should be the priority stakeholder.

AUTHENTIC

Client Centric

Competitor

Shareholder centric

The business strategy of the large financial “supermarkets” is to align employee rewards with maximizing short term returns to shareholders of the company. Incentives are ultimately misaligned away from the best interests of customers. Financial advisors of their brokerage arms are also customarily rewarded for the maximization of client fees and sales. Client satisfaction and meeting client objectives often appear to be of secondary importance.

WHY AUTHENTIC

 

KEY PERFORMANCE INDICATORS AUTHENTIC Competitor
The right values, motivation and behaviours  
Investment management not sales focus  
Client satisfaction not fee maximization  
Appropriate client services over cross-selling  
Clients the priority, not shareholders  
Quality over quantity: personal Client not volume customer  
Transparency not conflict of interest  
Innovative solutions not maximum "product distribution"  
Motivation not complacency in the workplace  
Focus, execution, and responsiveness, not bureaucracy  

 

 

 

 

*Short sample summary for illustrative purposes only 🙂